Digital Marketing: My Experiences with Online-University Udacity
The 3-months course Digital Marketing Nanodegree (DMND) contains the following projects:
Go to Market
Social Media Advertising
SEO: Search Engine Optimization
SEM: Search Engine Marketing
Measure & Optimize with Google Analytics and
The overall program DMND includes all relevant Digital Marketing topics.
Teaching Method: Learning by doing, you submit your projects/presentations and getfeedback by professional reviewers.
You have the choice between the topics „DMND/Udacity Course“ or your „own Business/Project“.
You don’t have to perform a real advertising campaign on Google or Facebook. You learn to understand the structure of a campaign, based on a given project: definition ofSMARTMarketing-Objectives, analysis and optimization of the campaign results.
When you don’t achieve the completion of the course in the announced three months because your own customers keep you busy, you pay only 90 € per extended month.
You get to know different digital tools
Different reviewers per project and concerning the overall training
You don’t get a detailed overview of the program/content in advance, but thanks to this blog article you may see it above
Partly the project description wasn’t exact enough formulated
All in all, I recommend this part-time training program 100%. It should be mentioned that students should have an affinity to Google (e.g. storing information in a Google cloud).